Tunheim Partners has cultivated strong relationships with Twin Cities and regional media outlets, as well as key national lifestyle media and trade media in a variety of industries. We also maintain relationships with the national business press on behalf of our corporate clients. Our pool of talented media specialists has top-market newsroom experience and direct ties to major producers, editors, writers and reporters across the United States. As we broker news and information between client and producer, editor or reporter, it's our creativity, reputation as a credible resource and news sense that give us an added advantage.

OUR APPROACH

• Clarity - We establish a clear understanding of client objectives and key messages
  
• Source lists - We create print, broadcast and online media source lists and update them in real-time
  
• Media preferences - We understand the needs and preferences of the media professionals at each media organization
  
• Benefit - We ensure the interaction will provide a true benefit
  
• Timely - We use the most factual, accurate, and up-to-date information
  
• Partner - We work in partnership with media - quick response and active follow-up
  

SERVICES

Our media relations services include:

Media Ready(tm) - During a Media Ready session, Tunheim Partners prepares an executive or spokesperson to deliver key messages comfortably, confidently and succinctly in advance of a scheduled media appearance. Tunheim Partners media coaches review and refine key message delivery, body language and response strategies.

Media Score(tm) - Media Score is a comprehensive analysis of media coverage based on quality, quantity and impression value. Tunheim Partners uses a proprietary method that establishes a score based on the number of mentions, advertising equivalencies, placement location, tone and content accuracy to help our clients evaluate the success of media initiatives.

Media Mine(tm) - Named for the collective process of mining ideas, Media Mine is a formalized, proactive client session designed to cultivate newsworthy stories to pitch to media outlets for placement. Tunheim Partners facilitates the sessions, encouraging participants to promote broad thinking, address current trends and flesh out concepts.

Product launches - We develop and execute media strategies to introduce products. Tunheim Partners has successfully launched numerous national brands within the beauty, fragrance, fashion, housewares, domestics and home furnishings categories.

Market entry / grand openings - We plan and implement market entry and grand opening initiatives. Through our portfolio of retail and hospitality clients, Tunheim Partnes has helped open more than 650 specialty stores, big box discount stores, grocers, supercenters and restaurants - always making a lasting first impression that results in sustained media coverage.

Spokesperson positioning and placement - We've worked with numerous spokespeople - both famous and unknown - to give life to our clients' stories. We specialize in identifying prospective experts, conducting media training so they know how to stay on message and placing them within key markets across the country in stories and segments that increase opportunities for media exposure.

Events marketing - We bring the media's perspective when creating an event to ensure it is exciting, creates buzz and is newsworthy - all while supporting our client's overall marketing strategy.

Cause marketing - We make cause marketing dollars count by helping our clients focus their giving, identifying key partnership opportunities that support the brand image and creating newsworthy stories to ensure media exposure.

Online expertise - Tunheim Partners leverages the Internet as a valuable tool for disseminating and receiving information. We build upon our considerable technological and creative expertise to deliver clear messages to online media and use electronic means to reach and influence our client's target audiences. We have cultivated relationships with online editors, writers and bloggers. Our talented staff of online media specialists have a distinct passion for the cyber world and credibility with online media.